Over 12 million Australians say Catalogues are the most useful media for providing information on what to buy in one or more product categories. In fact, Catalogues remain the number one go-to media source for groceries, clothes, toys, alcohol and cosmetics, the latest media data from Roy Morgan Research shows. Almost half of Australians 14+ (49%) cite Catalogues as the Media Most Useful when purchasing groceries—more than double the number saying the Internet is handiest (20%). Catalogues also have a strong advantage when it comes to consumers wanting to buy alcoholic beverages (42% vs 22% for Internet), children’s wear (40% vs 25%), toys (39% vs 31%), cosmetics and toiletries (36% vs 26%) and clothing and fashion (35% vs 28%). Across every one of the 28 product categories, either Catalogues or Internet rank as the most-cited Media Most Useful. In categories where Catalogues win, the Internet comes second; in all other categories, the Internet wins. Aside from the six product categories above where Catalogues are the media more Australians deem useful than any other, there are a further nine where Catalogues rank second: appliances large and small, CDs/DVDs and books, car parts/accessories, home interiors/furnishings and entertainment/electronics, computers/computer supplies and mobile phones/providers. Roy Morgan Single Source, Jan 2014 – Dec 2014,